We’re an award-winning team of strategists, creatives, designers, developers, writers, illustrators, animators + producers who build brands for the digital age, for clients all over the world.
But everyone says stuff like that. .
Which is why we prefer to show, not tell.
We work in businesses, and on businesses. We’ve helped build startups like Frank Body and The 5TH into international ecommerce wunderkinds. We re-imagined Polaroid for the digital era, working from inside their office, rebuilding their identity from the ground up. We created a venture-backed tech company, and a payment platform for the Australian government. We’ve worked with the Sydney Opera House, Museums Victoria, and Medibank. One time, we built a cafe.
We care about design, not decoration. Design is about solving problems. Good design knows a problem well defined is a problem half solved. Great design works out what works, and then works twice as hard to make the outcome elegant, new, or engaging. It’s a process of listening, researching, hypothesising, testing, building, reviewing and improving. Bringing ideas together to articulate something original. Because what’s the point of being you, if being you is nothing new?
Q: What’s more important? Ideas, or people? A: It’s a false dichotomy. Ideas come from people. And so if you want to have great ideas, you’ve got to look after those who have them. So while we don’t believe in a 4 hour work week, we do enjoy a 5 hour work day, and get our afternoons off to do yoga, fad dieting, or pottery classes. And though we built our office in an art gallery, our team regularly escapes to work from castles, beaches, and cottages with friends and clients all over the world.
Karl Popper said “Optimism is a duty.” We say if you believe that your work can change the world, working on things you don’t believe in sounds like a waste of time. Which is why we dedicate 20,000 unpaid wo/man hours per year to charities, NGOs, NFPs, startups, ideas and causes we believe in. Because if you wait until you’re rich before you start doing what you love, or working with the people you love, chances are, you’ll probably die poor and alone — although maybe with like, a jetski.