Brands are Memes
Everyone agrees you need a brand.
Does everyone know what it does?
In competitive markets where two or more different products have the same functions and benefits, it’s the brand that’s driving consumer choice. How? By creating stories, values and associations that a consumer can see themselves in.
The question is, how do you build a brand that goes viral on the internet? We’ve got the answer.
The beauty industry puts filters over the top of reality. Fluff offers their customers a true reflection.
To make Fluff's offering competitive, we provided the following services:
- Brand Strategy
- Brand Meme
- Creative Sprints
- Creative Direction
- ToolKit™
- Automated Templates
- Website Design
- Website Development
- eCommerce Management
Work That Works
By crafting a compelling brand meme and elevating it into a robust brand platform, we helped Fluff gain exponential increases in revenue, traffic and conversion.
131.8%
62.5K
13.3%
Make your brand instantly understandable.
Your customer is assaulted with thousands of ideas every day, usually from the minute they wake up. If you want your idea to spread, you need to do 3 things effectively: make people care, make sure they hear, and convince them to share.
Care
Cut Through the Noise
We live in an attention economy. And in an environment that competes for eyeballs and mindshare, people care about and engage with some ideas over others. So you need to figure out how to make people care enough to look twice.
Hear
Build in Flexibility
Everyone understands the world in their own way. Which means misinterpretation is inevitable. So if you want to get your idea across, you need to allow for different interpretations of your idea that don’t lose the original meaning.
Share
Give People a Story
Telling everyone how great you are all the time is expensive. And boring. “Viral” growth is when your consumers do that work for you. To do that, you need to be part of your consumers’ identity; a chapter in story about themselves that they want to share.
Sound interesting?
These fancy conferences agree.
Want to know more? Watch some of our recent talks at highfalutin international conferences.
If you prefer your explanations of proprietary agency theories littered with “daddy” in the comments check out Charl’s talk at ConFig. If you’d prefer for an actual daddy to explain the theory and let you know who let the dogs out, check out Danny at Brand New.