Us electrified meat bags get hardware upgrades every few hundred thousand years or so, which means the basic psychological and sociological patterns that we humans developed to form small tribes and hunt beasts in the great valley of Africa haven’t had time to rewire.
Which means if you want to understand how to build brands, you’ve gotta understand who’s engaging with them: humans. And if you want to build a brand that works on the internet, you need to understand how an ever-evolving, hyper-connected environment works, too. You need to do more than just set and forget. You need to be ready to evolve, constantly. Always in beta.