Unlike anything currently on the market, Orchid was initially developed purely for personal use, but is now, for the first time, available to anyone outside of Kevin and his collaborators. To build hype in the lead up to the launch, we developed and executed a months-long teaser campaign based on the pixelated aesthetic of the Orchid's Graphical User Interface.

Orchid is designed to let musicians chase a musical idea without getting bogged down in music theory, the algebra of songwriting, or the limits of one’s technical ability. Its unique chord generator allows songwriters and musicians follow their musical intuition with more speed, freedom, and precision. For beginners, it’s a gateway to sophisticated harmony; for professionals, it’s a tool for breaking from routine and discovering new ideas.