We've been working with Karst for 6 years and in that time we've helped to establish them as a category leader in notebooks. With ambitions to expand into new markets and products, they sought to broaden their presence and 'own the desk' by branching into rulers, pencils, various stationery, and even (for a limited time) hand sanitizer.

We began where we always do: with a brand meme. We understood that what Karst were aiming to do was create a holistic environment that lets ideas flow naturally, without obstacles. Or distractions. Or inconveniences. And so the meme of “Create Today. Shape Tomorrow” was born.

This idea of “creating” opened up a rich creative seam for the brand. It gave Karst a visual principle that was based on the idea of removing friction to create flow. The tension between the states of Friction and Flow shows up across the whole visual language, from colour to typography.

What we do today matters—today’s ideas and actions shape the world. But everyday obstacles and distractions can stifle tomorrow’s potential before it even begins. To harness your brain's best, you need an environment that lets ideas flow without interference. Whether it’s a notebook at hand, a smart carry case, or a seamless desk setup, Karst are here to help you remove the friction that hinders greatness. Karst provide everything you need to create—and nothing you don’t.