In 2021 we were approached to rebrand and launch Loungeface. Our challenge was to create a brand that could span a larger product range and build a reputation for itself without relying on the face of its founder. Our meme was built from the insight that in any given day you can face a whole lot– the good, the bad, the weird... it all comes at you at once. What you need in those moments is one thing you can rely on. And when you find that thing you have the confidence to Face Whatever.