A start-up built on the ambition to rid the world of land mines, OTTO now serve the supply chains of multiple Fortune 500 companies. Prior to engaging with us, their proposition was largely based on innovation. But with copycat brands cropping up every other day in every other market, OTTO needed to carve out a new position that could both protect their legacy of innovation and establish them as the rightful category leaders. Our simple meme of “Make Work Flow” helped them to assert leadership in the category once more, securing their acquisition by Rockwell Automation in late 2024.

In an industry obsessed with product specifications, we focused on the benefits. Bold use of colour compliments both static and moving product images to show the the "flow" that can be achieved when OTTO's are included in a factory.

In the first quarter after launch, OTTO’s new website clocked a 17% increase in contact submissions and a 22% increase in returning users. We like to think the interactive spinning robot component we built had something to do with it.