DIRTT
DIRTT build dynamic spaces that adapt and evolve in response to changing needs. We figured their brand system and digital experience should do the same.
Work that Works
In the 3 months following the launch, DIRTT’s community engagement soared, most notably in the quadrupling of their qualified leads.
152%
308%
102pw
In 2020, before being listed on NASDAQ, DIRTT faced internal cultural divides and conflicting ideas about their identity. Originally founded to challenge the modular construction industry, they struggled with a lack of clarity in their value proposition and target audience.
We developed a unified brand proposition that bridged the gap between the "old" and "new" DIRTT. This allowed them to go to market with a clear message and a revamped website, leading to a 400% increase in qualified sales inquiries.
Not just built for today, building for tomorrow. This is the idea that underpinned all of DIRTT’s value. That their key benefit was enabling agility which meant that in uncertain times businesses could adapt, change and mobilise no matter their industry– government healthcare, education or corporate.
Agility Enables Resilience.
DIRTT's ToolKit™
Logo
Typography
Colours
Primary Orange
#FF501E
Black 100
#000000
Orange 60
#FF9678
Black 90
#1E1E1E
Primary Blue
#3240BE
Black 70
#323232
Blue 60
#ADB3E5
Black 40
#919191
Primary Sienna
#A05306
Black 20
#DDDEE2
Sienna 60
#C6986A
White
#FFFFFF
Button
Imagery
