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Denada
Denada wanted to reposition their strict no-added-sugar brand to allow for a little low-sugar indulgence.
That made us think – maybe it’s ok to be (pretty) healthy. Perhaps it’s fine to be (kinda) decadent. And sugar free (more or less). Because sometimes being good enough is... enough.
Most of our work is digital, but that just makes the IRL products we produce even sweeter. We created comprehensive design guidelines for Denada’s vibrant range of flavours, from Fairy Bread to Mint Sundae.
